FW15 Behind the Scenes

Our photo shoot for the fall/winter 2015 line was shot mostly in Boston's south end. These shoot days are long and hectic and exhausting but they are also the most fun. Here are some behind the scenes photos of the 3-day shoot. The lovely people who made this all possible were: Sadie Dayton (photography), Alex Mack (model), Fair Folk (creative and art direction), Lauren Genatassio (hair/makeup) and Steve Bevaqua (digital tech). Oh - and who can forget our canine model (and technically also our CEO), Mo.