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our story

Today’s increasingly active lifestyle allows us women to marry our two loves: fitness and fashion. Activewear has moved to the front of our closets; a welcomed move which inspired the creation of Crane & Lion.



As active women, we want our wardrobes to transition with us throughout any kind of day. Some days we decide to push our limits and others days, we can all admit, we need to recover. Crane & Lion sets out to inspire the #sweatstatement you make on each day no matter how intense, or relaxed, you require it to be.

Our design philosophy stems from the desire to provide women with resilient clothing that is also chic and sophisticated. Our hand-chosen fabrics and functional designs provide for optimal movement, comfort and support. Understated yet interesting details and colors merge to create stylish, versatile and quality clothing. Our performance wear combined with our fashion-forward pieces will effortlessly transition you from the gym, to meetings, to social engagements, and back. At Crane & Lion, we will continuously aspire to be a part of your everyday fitness fashion statement.

What’s in a name?
The Crane & the Lion are two poses in yoga. The crane is a pose that requires strength and stamina. It inspires us to take risks and find our edge. The lion is a breathing exercise that helps us relax and relieve tension and strain. The juxtaposition of the two poses reflects how we live our lives: some days want to push the limit and other days, we need to recover.

Our roots
We are located – and our clothing is designed – in Boston, MA. As the place that we grew up, in addition to being an athletic hub, it is the perfect place to call home for Crane & Lion. We are continuously delighted by the local fitness enthusiasm, entrepreneurial spirit and design inspiration that we find in Boston.